1. Know what is your brand’s purpose?
Before you begin creating a brand identity for your business, dig deep and find your motivation. Ask yourself:
- What do I want my brand to achieve?
- How long do I need this brand to last?
- What is my brand personality? (If you don’t know it, try this quick brand personality quiz.
2. Know who is your ideal customer
Even if you don’t have a single customer lined up, imagine who your perfect customer looks like.
Ask yourself, who needs the solution your business provides, and what are they like?
The more detail you can provide, the better
3. Know how your brand elements will be used?
Consider the verbal and visual elements you would like to use to express your brand.
- What words you’ll use to express your offering. This includes your business name, slogan and “brand promise,” the short text you’ll use to explain what your company does, who you serve and how you help them.
- What colours? Colour wheel
- What fonts will represent your business. Once you’ve chosen fonts, be sure to use them consistently on your website, in social media, and in any print materials you produce.
4. Know which tools you will use to communicate your brand?
When you’re creating your brand yourself, take advantage of the inexpensive (and sometimes free) tools available:
- Open source website software like WordPress.org will help you create a website.
- Open source desktop software will help you create branding materials like e-books, web ads, graphics, and presentations.
- Online design and image creation .
- Social media
