Many businesses and organisations feel they need to use video as part of their marketing and communications plans, but aren’t sure of how to create effective content without having a huge budget. Or they may have tried making videos in the past, but been disappointed with the results.
I work with content creators in training, HR, marketing and events to help them create and use video effectively. The starting point is always to agree the business objectives – what do you want your video to achieve? Increased awareness; more leads; faster conversion of leads to sales; persuading existing customers to spend more?
Then we think about your audience – who will this video be aimed at? What do we know about this audience?
What are your key messages? What do you want to say to you audience? How do you want them to feel – happy, excited, intrigued?
The most important question of all is – why is your audience going to be interested in what you have to say? What’s going to make them start watching your video, what’s going to keep them watching right through to the end?
Once we have a plan, I can help with:
storyboard and script development
location and studio shoots
multi-camera live-streaming of in-person events to an online audience
editing and post-production
And for businesses who want to create their own video content, I offer online and in-person training programmes to help people plan and create video content that delivers results.
If you’d like to find out more about how video could help you or your clients, please get in touch and let’s have a chat.
Disclaimer: Berkshire Growth Hub does not recommend or endorse anyone listed within the Marketplace.