A company that has developed an InsurTech platform that allows young people to obtain car insurance, has secured £105,000 from the Thames Valley Berkshire Expansion Loan Scheme.

MyFirstUK, based in Bracknell, was established by James Noble, who, after going through the painstaking procedure of trying to insure his first car, found there wasn’t a company that specifically catered for young adults. As a result of this growing issue, MyFirstUK was set up in 2013. The platform allows users to secure better prices for their car insurance. MyFirstUK, want to make car insurance with the right level of cover and protection more affordable and accessible for young drivers, throughout the UK.

James Noble, Managing Director of MyFirstUK, commented, “MyFirstUK is changing the way young people get car insurance. By offering a fair insurance service for young drivers it enables them to get a more reasonably priced insurance quote, the right type of cover and protection needed. We are delighted with the feedback from our customers and the results that we are already achieving – 78% of users are renewing their car insurance with the same provider through our platform. This funding will allow us to ramp up our expansion strategy with marketing campaigns being our first focus point.”

Ian Baker, Senior Fund Manager at the FSE Group which manages the TVB Expansion Loan Scheme on behalf of Thames Valley Berkshire Local Enterprise Partnership (LEP), says, “We were immediately impressed by MyFirstUK’s customer loyalty, the strength of their partnerships and the driven management team. They have created an effective service model that benefits one of the fastest growing sectors in the UK. We look forward to working with James and his team and wish them all the success for the future.”