If you’ve already got your Instagram profile set up and you’re comfortable with the basics, but you’re ready to make your content work harder, this next-level session is for you.

Join Instagram specialist Rebecca Bell for a practical and supportive Business Booster session that will show you how to approach Instagram with more clarity, confidence and purpose. You’ll learn how to make small, sustainable changes that help your content support your business goals, without adding to your overwhelm.

This session builds on Rebecca’s previous talk, “Instagram for Business: Simple, Sustainable Strategies That Work,” and is ideal for business owners who are ready to move beyond the basics.

We’ll cover:

• How to use insights and engagement to shape your content strategy
• Ways to increase your visibility without needing to post constantly
• Simple, sustainable approaches to Reels and Stories (even if you’re camera shy)
• Tips for writing content that encourages connection and enquiry
• What to do when growth feels slow or your motivation dips
• How to structure simple campaigns that support your goals
• The difference between content features and emotional benefits, and why it matters

Who it’s for:

This session is ideal for business owners, freelancers or marketers who are:

• Confident with the basics but unsure how to move forward
• Looking for a steadier, more strategic way to grow
• Keen to build visibility without burning out

You’ll come away with:

• A clearer understanding of how Instagram can support your business goals
• Simple tools to help you post with more purpose and less pressure
• Easy ways to use insights to shape your content strategy
• A gentle structure for campaigns that build visibility and connection
• Practical examples of how to write content that resonates, and converts
• A new perspective on how emotional benefits can make your content more effective

Rebecca is the founder of Softly Social, where she supports introverted business owners to use Instagram in a way that feels natural, strategic and sustainable. She offers one-to-one support, profile reviews and practical resources that help business owners grow their visibility without the overwhelm. Her approach focuses on clarity, confidence and connection – not chasing trends or going viral.