The designer of the world’s first interactive 360 degree chair, Roto VR, raised £1.5 million with Pembroke Investment Managers LLC as the lead investor. The TVB Growth Fund, managed by The FSE Group also invested.

Founded in 2015, by video games industry veterans, Elliott Myers and Gavin Waxkirsh, Roto VR solves many of the current problems associated with using VR. Roto is a highly advanced interactive chair that addresses the physical problems of consuming VR whilst seated, such as motion sickness and tangling cables, whilst also massively enhancing the immersive experience with haptic feedback (vibration effects).

Roto is also motorised and can auto-rotate to wherever the user is looking, allowing for effortless 360 viewing and exploration, thus users can experience the full panorama in comfort and for longer periods of time.

Kiko Duffy, Senior Fund Manager at The FSE Group, who manage the Thames Valley Berkshire Growth Fund on behalf of the Thames Valley Berkshire Local Enterprise Partnership, commented, “We are delighted to be backing Elliott and his team. The company’s products are a key part of bringing VR into the home and workplace and are a great example of British innovation with global potential”.