Webinar

Developing Winning Marketing Strategies In Fast-Moving Times

Discover the core principles of solid marketing foundations, storytelling that connects, choosing the right platforms for your goals and how to use AI without losing the human touch.

22 May 2025

12:30 pm

1:30 pm

Online

FREE

When the market shifts, your marketing needs to hold steady. Tight budgets, changing platforms and AI hype can pull your focus every which way, but a strong strategy will help you stay on track. This lunch & learn session, presented by Jess Hadleigh, MD at strategic marketing agency, Beacon Agency, will show you how to build a marketing approach that works, even in uncertain times.

Across 45 minutes, we will cover the core principles of solid marketing foundations, storytelling that connects, choosing the right platforms for your goals and how to use AI without losing the human touch. You will also learn how to balance your digital and real-world marketing. After the talk, join a live Q&A where you can ask about the challenges you are facing right now. If you’re feeling stretched or unsure where to focus, this session will give you clear, practical advice to help you move forward.

 

Key takeaways:

 

  • Building a stable marketing base that can flex with change
  • Ways to craft messaging that resonates in turbulent times
  • How to select platforms that fit your goals and capacity
  • What to automate with AI and what to keep human
  • How to integrate offline and online marketing effectively
  • How to stay focused when everything feels urgent

 

Who should attend:

This webinar is for business owners, entrepreneurs and marketing managers who are facing uncertainty, working with tight budgets or struggling to stand out. If you’re unsure what to focus on or how to make smart marketing decisions when the world keeps changing, this session will give you practical guidance you can apply immediately.

 

About Jess & Beacon Agency

 

Beacon is a strategic marketing agency with a difference: we are driven by imagination and integrity in equal measure. That’s why we put storytelling at the heart of everything we do: because ultimately, if there’s a reason any of us exist, it’s to leave an impact. We care about your brand’s story. Let us help you bring it to life.

 

Managing Director, Jess Hadleigh, has over 15 years of innovative marketing experience, including 13 years in the tech and smart home sectors.

Event organised by: The Skills and Business Hub

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